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Media. It is commonly defined as any publication tool or outlet that is used to deliver information to the public. It includes print (text), news, photography, broadcasting, and advertising. Media has been around for far more than a century. The most recent outlet of media, obviously, is the Internet. In fact, the Internet has been responsible for the evolutionary and continuing demise of newspapers, television, and even radio. 

Consumers get their information online; they get their news online; they get their weather online, and they investigate products and services online. Sources of this media content include websites, blogs, forums, social media, email, direct advertising. And it includes text, visuals, broadcasts (e.g., podcasts, webinars), videos, infographics, and photographs. 

Expertise in all of these media content venues is something that most business owners do not have. After all, they are specialists in the products or services they offer, not “getting the word out” to market those things. And, in many circumstances, business owners do not have the budget to employ the expertise they need.

Enter Univerbs.com

What successful businesses have found is that they must use a variety of media content to appeal to their target audiences. The common thread, however, is that whatever venue is used, it must be highly engaging and “strike a chord” with current and potential customers. 

And those customers have preferences for how information, entertainment, and inspiration are delivered to them. Some will read blog posts, although there are “rules” about how that content must be constructed; some access their social media accounts, view posts, consult with their communities for recommendations and share content that is meaningful to them; others check their emails daily and respond to intriguing subject lines by opening up messages from businesses; others prefer SMS messaging or push notifications on their mobile devices. 

But one overriding understanding among consumers who receive content is that they prefer visual content. Why? Because research shows that visuals have far more impact.  

  • The brain processes visual content 60,000X faster than text content
  • Visual content is easier to absorb and is retained better
  • 90% of the content that people receive in a day is visual in nature.

And let’s face it. Consumers are in a hurry. They can watch a video far faster than they can read; they can listen to a podcast during their commutes; they can read short posts of their friends on social media and reply.

At Univerbs, businesses will have access to consultants and writers with the right experience and expertise in all types of media content. They will find amazing writers, SEO content experts, producers of photography, social media posting pros, infographics creators, podcast script writers, videographers, email marketing experts, and more. In fact, many of our clients use several freelancers at the same time, to get the variety they want and need.

We invite you to check out all of our media content experts, their backgrounds, and their portfolios and find those who will serve you best.