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Content management. It means many things. But in the digital world, it means the process of gathering information and ideas, creating content for target audiences, and delivering that content in a systematic way according to an overall strategy. The goal, of course, is to get responses from an audience and to turn as many members of that audience as possible into customers. 

The other aspect of content management is gathering data about its effectiveness and making modifications that are suggested by that data. In other words, keep doing what is working and change what is not.

It’s a Big Job

Content management is a process, and that process takes lots of work – developing a strategy, doing research, defining an audience, finding out where that audience is online, understanding their needs and wants, and the crafting and publishing content that will engage them. And that publishing must occur on a regular schedule, to keep visitors, users, and followers coming back for more.

Most business owners do not have the time to be content managers. And if they cannot afford the in-house staff to manage content, they must outsource the responsibility to others.

We are here to tell you that you will find no better content management than what is provided by the pros at Univerbs.  

The Multiple Levels of Content Management that Univerbs Offers

Every platform that you use for the content is unique – your website, your blog, your advertising, your social media pages – and a unique strategy must be developed for each of these. 

Here you will find the experts in content management who will provide the uniqueness you need for each platform. They will help in the following ways:

  • They will work with you to develop your brand voice – the right one for you and your audience. And all of the content created will have that same voice.
  • They will conduct the research on your target audience
  • They will work with you to design a strategy for each venue of your content – your website, blog, social media, email, etc.
  • They will craft the content that will engage your audience, set up a schedule of publication and maintain it.
  • They will conduct the analyses to determine what and where there are the best responses. And they will work to remodel when responses are not meeting your expectations.
  • They will use a wide variety of content types – visuals, media, text – depending on the venue and the specific audience being targeted. For example, a primarily mobile audience wants content delivered rapidly and primarily in visual form.

When you come to us with your content management needs, you will be presented with a number of experts who you can then “interview” before selecting the one you believe will be a great “fit.” And this does not have to be permanent. You control how little or how much work you want; you control when you are satisfied with the work that has been done; you control if you continue with your current manager or select another. And you control how much you spend based upon your budget.

Our content managers have a history of successful experience. Access their information, backgrounds, and profiles, choose your best fit, and see how content management can make a huge difference in your ROI.