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You’ve Hired a Freelance Writer: Now What?

Content hired freelance

You’ve decided to use the services of a freelance writer to help you with your content needs. That’s wonderful! Now, how do you ensure that you get the most out of your relationship with your freelancer? After all, you’ve spent a fair share of money. It’s only reasonable to want the best possible outcome for your money. Fortunately, there are a few things you can do to help your freelancer provide you with the best possible service.

Help Them Understand Your Branding

Whether you write your content or someone else does, it’s important that what you present to your target audience is always on brand. Just keep in mind that while you understand your branding very well, a freelancer is going to need help with that. Here are some things you can do to help:

  • Send your writer links to your web pages and blog posts.

  • Describe your target audience to your writer.

  • Give a detailed explanation of the tone you want your writer to use: E.G. youthful and irreverent.

Don’t Hesitate to Use Examples

Is there a piece of trending content that you think addresses a subject that will interest your audience? Maybe you like the tone of a particular piece you’ve got saved in Dropbox. That’s great. Just pass those examples onto your writer. Let them know if you want them to use them as reference sources, style examples, or just inspiration.

Ask For an Early Sample

Once your writer gets started on your project, ask them to send you a brief work sample. Just the first paragraph or two is fine, or an outline. You just need enough information to know that  you are both on the same page, and that the writer is on the right track. Remember it’s easier to have your writer change course at the beginning than to need a full revision.

Respond Quickly to Inquiries

It isn’t just a cliche. Communication truly is the key to success. If you are responsive to your writers questions and inquiries, they will be better able to finish your content as you like it. They’ll also be more likely to finish it on time. 

Respond as soon as you can if your writer has questions for you. In fact, you may want to block out a bit of time each day to check in with your writer for a quick progress report.

Avoid Changing Project Scope

It’s normal to have a few changes as a content project unfolds. Still, in order to stay on deadline and in budget, avoid major changes as much as you can. If you must make changes, understand that those changes could lead to adjustments in your overall project cost and deadline.

Final Thoughts

Remember that your freelance writer wants to do a good job for you. Content writers depend on good reputation, repeat business, and recommendations from happy customers in order to make a living. By following the tips above, you’ll be able to form a great working relationship with your freelancer, and get the top quality content you seek.